Thinking of Selling Your Business? Here’s What to Do Now — Not Later

When a business hits trouble, the instinct is often to panic — to cut costs, lay off staff, or halt all spending. While urgency is crucial, knee-jerk reactions can make matters worse.

In my experience, the biggest mistake is delay. Business owners wait too long to act, hoping things will improve. By the time I’m brought in, the options are often limited — but rarely gone.

Here’s the truth: cash is king, speed is essential, but clarity is everything.

Start with a clear cashflow forecast. Build a 90-day survival plan. Communicate with creditors. Bring in fresh eyes who aren’t emotionally tied to the past. A turnaround isn’t about patching holes — it’s about regaining control and resetting purpose.

If your business is under pressure, it’s not too late. But it might be the time to ask for help.